The story of how Glorious Sun transformed from a small jeans factory into a multinational garment giant is seen by many as a miracle of innovation and entrepreneurship.

With a strong commitment to its customers, the group is striving for excellence in branding, marketing, corporate culture, environmental protection and employee relations.

"To stay competitive, we adhere to the motto of 'preserving our virtues and improving our shortcomings," said Charles Yeung, chairman of the company.

Driven by a pioneering spirit and a team of passionate staff, the brand now spans the globe, providing high-quality products and services to such markets as the Chinese mainland, Hong Kong, Macao, Australia, New Zealand, Vietnam, and the Middle East. It has a total of more than 3,400 retail outlets worldwide.

A relative latecomer to the industry, Glorious Sun opened its first factory in the 1970s and got a large contract to produce a line of checkered jeans shortly thereafter.

In 1990, it took over Jeanswest, an Australian fashion brand and entered the Chinese market in 1993.

1996?Glorious Sun Enterprises Ltd is listed on the Hong Kong Stock Exchange, with a record-breaking over-subscription of 236 times.

1999 The group is awarded the Overall Winner in the 1999 Quality Award by the Hong Kong Management Association.

2002 The group launches the "MoFeel" brand strategy as a way to target the teenage market.

2003 The group begins to collaborate with Quiksilver Inc, the US-listed surf wear leader, to create a joint venture company called Quiksilver Glorious Sun.

2006 The group's Huizhou headquarters is completed.

2008 The group moves its Hong Kong headquarters to "One Kowloon", a high-end commercial building developed by the group.

wangjinhui@chinadaily.com.cn

(China Daily 03/24/2013 page6)