BRICS media leaders to secure louder voice

Guests attending the first BRICS media summit visit Xinhua News Agency in Beijing, capital of China, Nov. 30, 2015. [Photo/Xinhua]

"This book will help us know better about the different ways of media operation, of each other and what we can do to understand and tolerant each other," said Ram.

Dmitry Kiselev, director general of International Information Agency "Rossiaya Segodnya" proposed setting up a BRICS information platform to share official and correct information from members of the group.

"For most of the time we learn about one another through western media, who are not always reporting the right thing. Now we need a common information space within the bloc."

Kiselev's point was echoed by Qu Yingpu, deputy editor-in-chief of China Daily, who said biased reports by western media of developing countries are still making trouble.

"The west focuses on issues like environment and stadium construction about the 2014 Rio World Cup. In China-India relations, they just pay attention to territorial disputes between the two countries," Qu said.

Zhang Yesui, China's vice minister of Foreign Affairs said BRICS media needs to tell more stories about emerging market economies.

According to Zhang, BRICS countries boast a population of 3 billion and contribute 25.77 percent of world GDP this year, compared with that of 16.02 percent in its first year.