'Nestlé Healthy Kids Global Program' launched in Shandong

Tens of millions of primary students in Shandong will benefit by cultivating their healthy habits

"Nestlé Healthy Kids Global Program" set sailonce again! Today, the health-themedactivity targeted for children aged 6-12came to Shandong and was officially launched at The Second Primary School Affiliated to Shandong University. Professor Du Songming, the nutrition expert of Chinese Nutrition Society, specially came to the siteto share with teachers and students knowledgeon how to cultivate nutritional and healthy eating habits. The activity was of a great significance now when health has become an increasingly prominent problem among adolescents.

Activity site: Attract children with fun activities because edutainment is a good way to cultivate healthy eating habits

On the launching ceremony, in order to attract more children to participate in the activity, Nestlé specially arranged funny games according to characteristics of children, such as "FunnySteeplechase", "Nutrition Porter", and "Cross Fire" and so on.

When the game started, all the children got involved with high enthusiasm and every game attracted a lot of students. Ms. Wang Chunling, principal of The Second High School and The Second Primary School Affiliated to Shandong University said,"I have dealt with kids most of the time over these years.However, with the advent of electronic and intelligent products, their bodies have firmly clung to these attractions, they spend less and less time on exercise and some of them even do not exercise at all unless when forced to.My concern was that in the long run, the children will not only become rusty physically, but also mentally."

The Second Primary School Affiliated to Shandong University has never stopped its exploration on how to mobilize the enthusiasm of the kids on exercise. "Nestlé Healthy Kids Global Program"was launched here, thus providing a perfect opportunity for changing theirunhealthy status.

Expert: Physical exercise and healthy diet are the two magic weapons for growth

At the launching ceremony, Professor Du Songming, the Deputy Secretary-General of Chinese Nutrition Society said that with the improvement of living standards, the level of children's diet has been greatly improved, however, richness ofnutrition does not mean balance of nutrition.What's more, exercise seems to havebecome a slogan and more and more children become too lazy to exercise. In this sense, "Nestlé Healthy Kids Global Program" carries a lot of responsibility and mission.

Healthy Kids Questionnaire and new-edition teaching material were also issued at the activity. More than 2,000 children filled out the questionnaire at site. Based on the important theories of the "Healthy Kids Program", questionnaire and teaching material and results of their application will facilitate more comprehensive and objective understanding of their physical conditions andprovide them with useful guidance.

In fact, as early as 2009, Nestlé Group put forward "Nestlé Healthy Kids Global Program", a global initiative aimed at promoting education on nutrition, sport and health among kids.Targeted at parallel upsurge of malnutrition and overnutrition, the most complex problem among school-age children in the world, the program disseminates knowledge on nutrition and health among studentsandguides them to cultivate a correct balanced diet habit andimprovetheir physical fitness. Until now, the program has covered 80 countries and benefited more than 7.5 million children worldwide.

In May 2010, "Chinese Children Nutrition and Health Education Program – Nestlé Healthy Kids Global Program" was officially launched in China. Led by the Chinese Nutrition Society and implemented by National Institute for Nutrition and Health, Chinese Center for Disease Control and Prevention, the Program is aimed at spreading correct knowledge on nutrition and health among 6-12-year-old urban and rural primary school studentsand their teachers, and training them to develop good eating habits from an early age and establish a healthy lifestyle. So far, "Chinese Children Nutrition and Health Education Program – Nestlé Healthy Kids Global Program" together with "Student Nutrition Improvement Program"of the Chinese Nutrition Society has benefited about 1.5 million students and 28,000 teachers. It has been extended to Beijing, Shanghai, Anhui, Hubei, Liaoning, Guizhou, Shandong, Shanxi, Sichuan, Xinjiang, Tibet, Yunnan, Guangdong, Henan and other regions.

According to Gao Yu, Director of Public Affairs of Nestlé China, in addition to "Nestlé Healthy Kids Global Program", Nestlé has also carried out many other forms of public benefit activities worldwide to create shared value for society. In China, it involves a lot of other assisting programs for adolescents and community development, for example, Nestlé has set up Nestlé Scholarship in a number of remote provinces; it has also established long-term relationship with schools in earthquake stricken area to provide assistance and organized staff to teach the students there andcare about their physical and mental development. These activities have continuously delivered and practiced Nestlé's conceptof "Creating Shared Value" for society. In the future, Nestlé will continue striving to become the world's leading enterprise in nutrition, health and wellness and spare no effort to create shared value for society.