Chinese New Year goes global in new form

A huge parade celebrating Chinese New Year will be held on Feb 10 in Trafalgar Square in London, which is expected to attract 700,000 people. Big parades will also unfold in Lisbon, Madrid, Buenos Aires and other cities.

The ministry has organized art troupes to celebrate Spring Festival overseas since 2001. In 2009, it launched the more comprehensive Happy Chinese New Year program to bring more diversity to the celebrations.

"It has become the most influential brand and the program with the most participants in China's international cultural communication," Luo said.