Younger generations keep live shows in demand
Yan from the Communication University of China says the quantity and quality of performing arts products has seen a significant improvement in recent years as a number of private companies have sprung up and State-owned teams have begun to innovate. However, the market still has many products of poor quality.
He says the integration of performance, and online literature, games and films will be a future trend. More high technology will also be introduced to enhance the stage effects.
A former employee of Damai, a major online ticketing platform, who only gives his surname Ge, says when advanced technology such as 5G and virtual reality are applied to performing arts, more will be attracted and the revenue will increase. He suggests related companies and institutions strengthen brand awareness and improve content quality, as well as enhance cooperation between tourism and cultural services providers.
The China Association of Performing Arts, for example, is building a new branch to link venues and performing groups with travel agencies and tourist spots, Pan says.
