DIY projects entice many to pick up

Unique and individualistic

Xing Jiexi, manager of The Story, said people want things that are unique and embody their own creativity and individual characteristics. These include carving their names on wallets and pottery, and choosing patterns for accessories they are making.

"As people's living standards rise, it's easy to buy things. You can make an order on your phone and the goods will be quickly delivered to you," Xing said. "But nowadays, people want to make things that can touch people's hearts."

Feng Ting, a manager at Big Love, a chain of stores offering DIY silver jewelry making services to its customers, said she has also seen demand grow. "Many lovers and good friends come here to make their own rings. They will use tools to carve patterns and grind the rings themselves for several hours," Feng said. "There are many big jewelry brands, but the DIY experience makes them feel special."

Xing has come across many heartwarming stories and creative ideas of customers since the store opened in 2016. "Each customer has a unique story, and they put their story into their handiwork. Our instructors are ready to hear them and give advice. That's the reason why the workshop is named this way," Xing said.

A senior executive spent 10 hours over some days making a leather handbag for his wife.

One boss carved a wooden hilt of an ancient sword representing protection for her subordinate. A soccer team captain made 16 leather key chains for her team members with their jersey numbers and names carved on them.

"The customers are usually moved after finishing their artwork and it's also a unique feeling to wait for the recipients' response," she said. "When you are making a gift for others, you will consider their needs and likes."