HK to target art-minded millenials and Gen Z-ers

Fortnum & Mason CEO Ewan Venters reinforces the appeal of the move. "We are excited to establish in such a pioneering development," he says. "K11 Musea is a unique retail destination in Hong Kong that speaks to the growing consumer demand for immersive experiences of art, culture and commerce. As a business with creativity and innovation at its core, we believe the partnership is a natural fit."

In addition to its flagship art malls, the K11 Group also operates K11 Atelier, a network of office buildings for the next-generation workforce; K11 Artus, which comprises luxury residences for worldly travellers; open education platform K11 Kulture Academy; the terrarium-inspired transformative retail concept K11 Natural; consulting and market research institution K11 Future Taskforce; and K11 Art Foundation, China's first not-for-profit incubator for Chinese artists and curators. Hong Kong's new cultural capital is here – at K11 Musea.