Creative consumer experiences brighten country's after-dark economy

TIANJIN — Numerous people flocked to a night fair in North China's Tianjin municipality, braving the summer heat to savor delicious treats at cafes and tea shops, enjoy the company of cute pets, and immerse themselves in the soothing ambience of folk music at the open stage.

In Society Hill, a cultural and tourism street block, a vibrant "dopamine nighttime market" has recently emerged, captivating the hearts of numerous young people with its lively atmosphere, colorful decorations, and innovative consumption setups and models.

"Our nighttime activities have changed with the themes and the tourists can always find new experiences at different times," said Han Xu, marketing director of Society Hill Cultural Tourism Port, which runs the street block.

Since the opening of the night fair during the May Day holiday this year, the number of visitors has exceeded 380,000, with the entire street block generating sales of more than 15 million yuan ($2.06 million), according to Han.

Chen Xueqing, who owns a restaurant on the block, said the change is evident after the opening of the night market. "The restaurant has become busy and crowded in the evening, with a continuous stream of customers coming for dinner."

Amid the surging popularity of China's night economy, an array of creative nighttime activities, including shopping, entertainment, sports, exhibitions and performances, have infused the country's cultural and tourism market with newfound vitality.