Perfumers find a fragrant route to success
By He Qi in Shanghai |
chinadaily.com.cn |
Updated: 2023-12-14 12:45
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Perhaps Frédéric Malle, the fragrance master who established the brand Editions de Parfums Frederic Malle in 2000, knew from the beginning that the unique perfumers would be the most valuable treasures of the brand.
So far, 15 perfumers have co-launched perfumes with Malle under Editions de Parfums Frederic Malle, and the newest creation has been recently released in China.
Heaven Can Wait, the new perfume was co-developed by Malle and Jean-Claude Ellena, and is now on the shelves of the 14 offline distributions of Editions de Parfums Frederic Malle across the country.
