Italian luxury brand Loro Piana celebrates its 100th anniversary

Starting with The Story of Loro Piana, it features artworks that highlight the brand's commitment to heritage craft and cultural exchange. It then delves into the brand's origins through historical documents and photos from its archive in Varallo, Italy.

The Into Fashion section displays Loro Piana's iconic products, such as the Traveller, Roadster, Spagna, Horsey, Icer, Winter Voyager, Defender jackets, Open Walk shoes, and Andre Shirt, while Against Bad Weather showcases the brand's innovative approach to combining softness and functionality.

A lab section illustrates the quality control process, and the Landscapes room represents the sourcing of Loro Piana's unique fibers. Ten standout silhouettes crafted with different fibers are positioned next to their respective landscapes. The exhibition also includes rooms dedicated to heirloom fabrics, the symbolic thistle, and an immersive film about Loro Piana's homeland.