Yonghui unveils initiative to support domestic supply chain

In response to new rounds of United States' tariffs and ongoing global supply chain disruptions, Chinese retailer Yonghui Superstores launched a "green channel" initiative aimed at supporting domestic supply chain enterprises grappling with stockpiles caused by export challenges.

The initiative, unveiled on April 7, includes fast-track product placement within 15 days, targeted promotional support, and collaborative product development to help manufacturers shift their focus to the domestic market.

The move comes as part of Yonghui's broader strategy to strengthen its supply chain partnerships and tap into China's high-quality manufacturing capabilities.

Yonghui said it is their dual role as both a consumer-facing retail platform and a strategic partner to Chinese manufacturers.

The announcement follows the retailer's Global Supplier Conference 2025 held on March 29, where the company unveiled its latest supply chain reform strategy. The plan focuses on deepening collaboration with core suppliers, prioritizing major product categories, and pursuing long-term growth. As part of this effort, Yonghui aims to incubate 100 products each generating over 100 million yuan in annual sales within the next three years.