Zeiss expands its innovative footprint in China

With its Greater China headquarters in Shanghai, Zeiss is solidifying its presence to capitalize on the fast-paced business environment and culture of innovation.

The German optical systems giant plans to expand its headquarters in Shanghai, with an investment of more than 600 million yuan ($82.4 million), an earlier report said.

"We want to send a clear message that we are committed to China, and that is why we decided to invest in it, maybe in tough times," he said.

By fostering collaboration between teams and consolidating operations, Zeiss is strategically positioning itself to navigate China's competitive landscape and drive growth in key sectors.

Zeiss's manufacturing facilities in Guangzhou play a crucial role in the company's operations, producing high-quality lenses and other optical products, he said. As the country transitions from being a manufacturing powerhouse to a hub of innovation, Zeiss remains at the forefront, delivering top-notch products while embracing China's evolving industrial landscape.

Focusing mainly on quantity decades ago, China now produces top-quality products and delivers them around the world, he said. The intensely competitive landscape also reinforces the fast growth of the country.

From an entrepreneurial perspective, Christian said, "I like the China speed a lot. You will make mistakes anyway so it's better to make them faster, learn faster and have faster iterations."

He said that more than 90 percent of Zeiss's revenue is generated outside of Germany, underscoring the company's international reach and commitment to globalization.

In China, the top contributions come from segments including medicine, microscopy and the lens business.

As Zeiss expands its innovative footprint in China, the company's strategic focus will remain on technological advancement, quality-driven production and collaborative partnerships in a rapidly evolving market, he said.