Meituan to launch Keeta in Brazil, pledges $1b investment

Chinese on-demand service leader Meituan said on Monday it will invest $1 billion in Brazil over the next five years and launch its food delivery brand Keeta there in the coming months, marking its latest push in going global.

Meituan's announcement came during a China-Brazil business seminar held in Beijing on Sunday, co-hosted by ApexBrasil and several other trade authorities.

"Brazil is a huge market with great potential," said Wang Xing, founder and CEO of Meituan. "Keeta aims to enhance the consumer experience, support the growth of local restaurants, and create more employment opportunities."

According to the agreement, Keeta will build a nationwide on-demand delivery network in Brazil and provide local partners with a suite of digital and marketing tools to grow their businesses. The company said it intends to leverage its experience in digital services to strengthen Brazil's service trade infrastructure.

"Going global is one of Meituan's long-term strategies," Wang said. "We are excited to bring our food delivery experience and advanced technology to new markets like Brazil, just as we've done in the Asia-Pacific and the Middle East. We look forward to offering more choices to Brazilian consumers and contributing to the country's economic development."

Keeta is currently operating in China's Hong Kong, where it has helped partner restaurants double their sales since launching two years ago. The brand also debuted in Saudi Arabia in September 2024, where it now covers all major cities, with user numbers and order volumes rising steadily.