Why China's Gen Z Is Flocking to Musicals and Immersive Shows

Why are so many young Chinese investing in musicals, operas, and immersive performances? From the emotional farewell of Phantom of the Opera to the cultural tourism boom sparked by Zhouzhuang Odyssey, China's Gen Z is redefining consumption.
No longer driven solely by material needs, young audiences now prioritize emotional resonance, aesthetic experience, and cultural meaning—fueled by rising incomes and shifting values in a thriving economy.