Guangzhou firm ups business with VR

A media representative attending the China-Russia Internet Media Forum & China-Russia New Media Youth Leadership Summit experiences one of the 9D VR cinema series manufactured by NINED VR in Tianhe district, Guangzhou, South China's Guangdong province, Oct 28, 2016.[Photo by Zhu Lingqing/chinadaily.com.cn]

Competing in the battlefield of virtual reality (VR), where both established players and younger enterprises are using their own way to get a bigger market share, Guangzhou NINED Digital Technology Co Ltd distinguishes itself by providing comprehensive offline business solutions to VR.

The company, working on VR R&D, VR content production and VR equipment production, has set up a 200-member content R&D team and established more than 3,000 VR experiences stores in more than 50 countries around the world.

"Despite the gap in content production with leading foreign VR companies, NINED Digital, having developed more than 30 original VR contents, has explored a new revenue model by charging every user two yuan (25.9 US cents) each view via the system," said Zang Dedui, CEO and co-founder of NINED Digital, to chinadaily.com.cn during a press tour on Friday.

The press tour, ahead of the "China-Russia Internet Media Forum & China-Russia New Media Youth Leadership Summit", will be held in Tianhe district, Guangzhou, South China's Guangdong province on Saturday.

The revenue model, as Zang introduced, can support the development of content providers and contribute to the introduction of high-level talents, to further close the gap.

Among the VR entertainment equipment developed by the company, 9D VR Cinema Series, the egg-shaped VR simulator, has won the China Hi-tech Fair Outstanding Product Award, and PLATOON, the five seated VR equipment that can support multiplayer online interactive games, is the winner of CEE2016 Innovation Award.

"VR, most prominently applied in entertainment at present, also has huge potential in many fields, such as motoring, travel, education and medical industries." said Zang.

In addition, he said VR technology would bring changes to the media industry. "Soon we will see VR live broadcast appearing in many meetings", said he.

Headquartered in Tianhe district, Guangzhou, South China's Guangdong province, NINED Digital has been exploring the overseas market but mainly focusing on the European and American customers at present, said Zang.

He said the company would like to search more opportunities to cooperate with foreign companies located in countries under the Belt and Road Initiatives to develop the VR business.