中國網(wǎng)站品牌欄目（頻道）
在經(jīng)濟危機的大環(huán)境下，澳大利亞的時尚名品追隨者們開始頻繁光顧在線時尚租賃網(wǎng)站，希望用盡量少的錢讓自己享用到Prada、LV等大牌名品。據(jù)澳洲首家名品租賃網(wǎng)站的創(chuàng)始人稱，他們的業(yè)務(wù)在過去的三個月里急劇增長，經(jīng)濟低潮卻給他們的生意創(chuàng)造了奇跡。光顧此類網(wǎng)站的用戶表示，現(xiàn)在經(jīng)濟不景氣，大家在消費的時候都要慎重；對于喜歡漂亮衣服、又想常換常新的女性來說，這樣的名品租賃網(wǎng)站讓她們不用花太多錢就能有很多選擇。
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Struggling with redundancy or lower salaries, many Australian women are following in the designer footsteps of their American peers and resorting to renting designer clothes and accessories from online websites or buying them second-hand. |
Recession-hit fashionistas wanting to look a million dollars without paying so much are keeping up appearances and fuelling a new industry in Australia - online fashion rentals.
Struggling with redundancy or lower salaries, many Australian women are following in the designer footsteps of their American peers and resorting to renting designer clothes and accessories from online websites or buying them second-hand.
"We have experienced a huge growth particularly in the last three months. It seems like the downturn has done wonders for business," said Simonne Santana, founder of Love Me and Leave Me (www.lovemeandleaveme.com), the first and one of the biggest fashion-borrowing websites in Australia.
"We've experienced record membership intakes and rental intakes. It's obviously a trend that people have warmed to," she said, adding the site now has 5,000 members who can also buy used, or new, designer wear at a discount.
The site is one of seven catering to clients that range from students to professionals, and which offer clothes, shoes and handbags from coveted designers such as Prada, Louis Vuitton and Chanel at reasonable rates. A Prada dress which retails for A$1,900 ($1,600) is available for rent on Love Me and Leave Me for A$149.95 ($129) a week or A$249.95 ($215) a month.
"I think in this tough economic time, everyone is having to rethink what they're spending and have to be a little smarter with their money," said Simone Marshall, a shoe store employee and an avid party-goer who, like many women, doesn't like to wear the same dress to more than a few occasions.
"I have quite a designer palate and like having beautiful dresses. Now I can have four for the price of one."
Adele Juniper, a corporate employee, borrows dresses and accessories about nine times a year, for work and social events.
She says renting gives her variety without a hefty price tag.
"I like designer items but they cost a lot to purchase so borrowing allows me change around on a monthly basis or when I have a special event at work," she said.
The recession has also boosted business for Stevie Dellamarta, who launched Indian Giver (www.indiangiver.com.au) earlier this year, specializing in high-end Australian designers including Willow, Kirrily Johnston and Camilla and Marc
Dellamarta credits the hit movie Sex and the City, in which one of the characters admits she borrows all her designer handbags, for exposing Australians to the idea, but says borrowing is not really mainstream yet.
"While I think the borrowing revolution is coming, I don't think it's here yet. I think it's going to be a huge industry in years to come," she said.
相關(guān)閱讀
(Agencies)
（英語點津 Helen 編輯）
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