Culture, service key to high-quality development of tourism industry

The eight-day Mid-Autumn Festival and National Day holiday that ended on Friday added momentum to the tourism industry's recovery, and raised the requirements for the high-quality development of the industry.

Although many cities have introduced special cultural events such as music festivals to attract more tourists, far more than that is required to propel the high-quality development of the industry.

According to statistics, about 826 million passenger trips were recorded on the domestic circuit, generating revenue of 753.43 billion yuan ($103.19 billion), both higher than the same period in 2019.

However, the authorities need to further promote the in-depth integration of the culture and tourism sectors by digging deep into the local culture to organize creative cultural shows and produce innovative tourism-related products. There is also a need to increase the overall supply of high-quality tourism products and services. For example, with self-driving tour and other travel methods becoming popular, tourism products and services should be further refined and diversified to appeal to different kinds of tourists.

At the same time, local governments should do more to create the necessary conditions to merge tourism with other industries in their jurisdictions to not only enhance tourists' travelling experience but also further benefit local economies from the tourism boom, by helping boost consumption.

Notably, as the complaints of some tourists indicate, more measures should be taken to use social media networking to advantage in order to improve the efficacy of tourism information dissemination, keeping the tourists, including those on their way to the tourist attractions, updated with the reality of the situation. Tourists should be forewarned of any emergencies, such as worsening local weather conditions, or temporary entry limits to a tourist spot due to the huge rush of tourists within a short period of time.

More importantly, the high-quality development of the tourism industry cannot be realized without tourists being aware of the importance of environmental protection and following public codes.