男女羞羞视频在线观看,国产精品黄色免费,麻豆91在线视频,美女被羞羞免费软件下载,国产的一级片,亚洲熟色妇,天天操夜夜摸,一区二区三区在线电影
Chinadaily.com.cn
 
Go Adv Search

'Micro movies' bring dreams, revenue within reach

Updated: 2012-04-26 16:47

(Xinhua)

  Comments() Print Mail Large Medium  Small

BEIJING - Gradually evolving from a niche media into a central part of popular culture in China, "micro movies" are increasingly offering aspiring directors a way to realize their dreams and businesses a new paradigm of profit-making.

At the ongoing Beijing International Film Festival, filmmakers have gathered to reflect on the development of this novel industry, which involves films shot over a short period of time and lasting only a few minutes or less, mostly completed on extremely small budgets.

Zhang Xun, general manager of China Film Co-production Corporation, is optimistic about the prospects of the micro movie industry. Compared to features, micro movies have the function of amplifying a small scenario and making the most of it, which can provide viewers with great satisfaction, she said.

Together with the popularity of video websites, micro movies have gained ground in recent years. In 2011, more than 2,000 such shorts were screened on various websites.

Director Chen Li said, "Micro movies make a wonderful new platform, on which ordinary people can make their movie dreams come true."

Director Shen Dong noted the popularity of video tapes in the 1980s and 1990s lowered thresholds by offering viewers more access to watching movies, while the rise of micro movies has almost eliminated that threshold and taken movie-making within easy reach of ordinary people.

Apart from movie viewers and makers, businessmen are also benefiting from the development of this young sub-sector, as micro movies also give businesses a new channel to advertise their products.

"Eleven degree youth," a series composed of 10 micro movies which was launched in 2010 on popular video site Youku has recorded more than 90.83 million hits so far.

The high click rate has brought huge profit to the website not to mention automaker Chevrolet, since ads for its cars are embedded in one of the clips.

According to Pang Minli, an analyst with China eBusiness Research Center, embedding ads in TV series is very expensive, as the copyright price for the videos online has grown dramatically in the past two years. As a result, more companies are turning to micro movie advertising.

Pang warned, however, that micro movies have not yet formed an industrial chain, for their influence is still limited among the public.

"Many micro movies are actually advertisements with a story line, which cannot gain much favor," she said. "Besides, the existence of a large amount of low-quality micro movies is hindering public acceptance of the notion."

With the maturing of the market, though, more professional producers will appear and create more brand-name micro movies, which will help expand the art form's influence, Pang added.

主站蜘蛛池模板: 道真| 祁阳县| 高唐县| 成武县| 凤冈县| 新沂市| 绥化市| 峨眉山市| 临夏县| 寿阳县| 高邑县| 屏山县| 启东市| 武穴市| 保德县| 公主岭市| 诸暨市| 乐东| 交城县| 洪洞县| 汾西县| 镇宁| 景洪市| 泗水县| 翁牛特旗| 通城县| 中宁县| 肥城市| 武安市| 交城县| 丰城市| 桐乡市| 胶州市| 莒南县| 九寨沟县| 苗栗市| 绥阳县| 大宁县| 瓦房店市| 政和县| 绥芬河市| 浑源县| 梁河县| 景洪市| 邢台市| 会东县| 铁岭市| 黎平县| 鸡泽县| 安福县| 阿城市| 贵定县| 东丽区| 苍溪县| 甘谷县| 乌兰县| 项城市| 化州市| 江北区| 克东县| 吴桥县| 乐东| 中阳县| 大兴区| 固阳县| 正蓝旗| 齐河县| 金昌市| 阿克苏市| 鸡东县| 射洪县| 海阳市| 扬州市| 宣城市| 五家渠市| 贡山| 元氏县| 古丈县| 双江| 芜湖县| 新蔡县| 东乡族自治县|