The global landscape for the beer market has changed dramatically over the past decade, as growth in China benefited mainland brands. According to Bloomberg Businessweek citing Euromonitor International, the world's leading independent provider of strategic market research, China Resources Enterprise's flagship beer Snow continued to be the best-selling beer brand in the world by market share, enjoying high brand awareness across China and beyond.
Euromonitor's 2015 rankings show among the world's top 10 best-selling beers, four are from China based on market share. This is mainly because the large population in China is projected to generate a steady market demand for beer. The company said volume sales of beer in China are still expected to be positive in the forecast period, though at a slower momentum, despite the influence of the anticorruption policy and the economic slowdown.
No 10 Coors Light (US)
2005 rank: 7
Market share: 1.3%
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Coors Light Beer is shown on the shelves of the Elite Beverages in Indianapolis, capital of the US state of Indiana，on Jan 28, 2013. [Photo / IC] |
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